Brand Promise
Coffee treated as a remedy for everyday life. A daily dose of comfort, energy and enjoyment, served the same way every single time.
Our Brand
Your daily doseof remedy.
A coffee shop with a clinical streak, sketched on a flight from Korea and built on beans from Baguio, Benguet and Atok.
Sketched mid-flightKorea → Philippines
Locally sourcedBaguio · Benguet · Atok
2–3 monthsof testing per drink
Open daily7:00 AM till late
Our Heritage
An idea that quite literally took flight.
While travelling from Korea to the Philippines, the founder, a doctor and passionate coffee enthusiast, found himself reflecting on his dream of opening a coffee shop. During that flight, he sketched the very first concept and logo of what would soon become Dr. Coffee.
That moment marked the beginning of turning a long-time passion into something real. His love for coffee had been built over years of travelling across different countries, exploring cafés and experiencing a wide range of flavours, brewing styles and coffee cultures. Each cup he tasted deepened his appreciation, and inspired him to create a space that would bring together global influence and local identity.
With this vision, he invited a small group of friends to help bring Dr. Coffee to life. Together they focused on the heart of the business: the coffee itself. Each drink was refined over time, often taking two to three months of testing and feedback from multiple tasters before being finalised, so that every cup served met a high standard of quality, taste and consistency.
From a small kiosk to a clinic for the tired.
Dr. Coffee started as a small kiosk with a simple menu of well-crafted beverages. Despite humble beginnings, it quickly gained attention for its distinct taste and thoughtful preparation. A key part of its identity was the use of locally sourced coffee beans from different regions in the Philippines, including Baguio, Benguet and Atok. By highlighting local beans, the brand delivered unique and authentic flavours while supporting Filipino coffee farmers and their communities.
As the business grew, so did its concept. Inspired by the founder's medical background, Dr. Coffee adopted a clinic-themed experience. Drinks are presented as a daily dose of coffee, with sizes labelled as dosages instead of the usual small, medium and large. Transfusion packs, beakers and syringes give customers a memorable, playful yet meaningful experience, where coffee is treated as a remedy for everyday life.
What began as a simple idea during a flight has grown into a distinctive coffee brand that blends passion, innovation and purpose.
The Chapters
How it got here.
The shop was built slowly, and mostly by tasting.
Part one The idea
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01
Sketched mid-flight
Travelling from Korea to the Philippines, the founder found himself reflecting on his dream of opening a coffee shop. During that flight he sketched the very first concept and logo. He is a licensed radiologist, and a passionate coffee enthusiast.
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02
Years spent tasting
His love for coffee was built over years of travelling across different countries, exploring cafés and meeting a wide range of flavours, brewing styles and coffee cultures. Each cup deepened his appreciation, and the wish to bring global influence and local identity together in one place.
Part two The build
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03
Built with friends
He invited a small group of friends to help bring Dr. Coffee to life. Together they focused on developing the heart of the business, which was the coffee itself.
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04
Two to three months a drink
The team went through an intensive product development process. Each drink was refined over time, often taking two to three months of testing and feedback from multiple tasters before it was finalised.
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05
A kiosk and a short list
Dr. Coffee started as a small kiosk offering a simple menu of well-crafted beverages. Despite the humble beginnings it quickly gained attention for its distinct taste and its thoughtful preparation.
Part three The café
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06
Baguio, Benguet, Atok
A key part of the identity was the use of locally sourced beans from different regions in the Philippines. Highlighting local beans delivered unique and authentic flavours, and it supported Filipino coffee farmers and their communities.
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07
Sizes became dosages
Inspired by the founder's medical background, the shop took on a clinic theme. Drinks are presented as a daily dose of coffee, with sizes labelled as dosages instead of small, medium and large, alongside creative elements like transfusion packs, beakers and syringes.
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08
A bigger room
From a small kiosk to a larger and more developed space, Dr. Coffee kept refining its menu, improving its quality and strengthening its identity. It opens at seven in the morning and runs past midnight.
The Mark
A stethoscope that learned to spell.
The logo is a deliberate integration of medical symbolism and commercial identity, conceptualised by a licensed radiologist intending to open a coffee shop for students and healthcare professionals. The design draws directly from the clinical environment, particularly the urgency and structure of an emergency room, and translates it into a cohesive, recognisable brand mark.
The seamless transformation of medical equipment into typographic form establishes a strong visual link between healthcare and the café concept. The clean, minimal execution keeps it legible and versatile everywhere it lands, from signage to a phone screen.
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The bell
The circular element encircling “Dr.” is the chest piece of a stethoscope, signifying clinical authority, diagnostic precision, and the professional background of the owner.
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The heartbeat
The pulse line running through the tubing emphasises urgency, care and life, the language of emergency medicine borrowed for a coffee bar.
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The letter C
The tubing flows into the wordmark, where the eartube is stylised to form the “C” in COFFEE. The instrument and the name are the same object.
Overall the mark balances the demanding nature of the medical profession against the restorative role of a coffee shop: a brand grounded in clinical expertise, and responsive to a market that needs somewhere to rest, study and recover inside a high-pressure environment.
Guiding Principles
What every cup is measured against.
Our Vision
Coffee that cares; your daily dose of remedy in every cup.
Our Mission
To serve high quality, locally sourced coffee that energises your day, supports our farmers, and brings a fresh taste experience to everyone, growing with our community and beyond.
Lettered on the café wall
- Vision
- Focus
- Proficiency
- Victory
- Achievement
- Foresight
- Accomplishment
The Space
A quiet emergency room for tired people.
Nestled in the heart of the city, Dr. Coffee offers a tranquil retreat from the hustle and bustle of everyday life. Its cosy, quiet ambiance makes it a haven for students, freelancers and anyone looking for a peaceful place to focus and unwind.
The interior is thoughtfully designed, with comfortable seating, soft lighting and an abundance of greenery that keeps the room calm even when it is full. Complementing the drinks is a selection of pastries and light snacks, perfect for keeping you fuelled through a long study session.
Whether you are diving into a textbook, working on a project or simply enjoying a quiet moment to yourself, you will find free Wi-Fi, ample power outlets and a friendly, attentive team.
“Get your daily dose of remedy.”
The Menu
Featured beverages and food.
Forty-four items across six categories. Sizes are written as dosages instead of small, medium and large.
Americano
A classic made by diluting espresso with hot water, for a smooth, less intense cup with a rich flavour profile.
Affogatto
A luxurious Italian dessert beverage made with a scoop of vanilla ice cream drowned in a shot of hot espresso. Hot and cold, creamy and strong.
Best seller
Spanish Latte
A rich shot of espresso, creamy milk and sweet condensed milk. A perfect blend of strong coffee and creamy sweetness.
White Chocolate Mocha
Smooth and velvety, made with espresso, white chocolate and milk. For anyone who likes a white chocolatey twist on their coffee.
Caramel Macchiato
Rich espresso and milk, topped with a drizzle of caramel. A deliciously sweet treat for any time of day.
Cafe Mocha
Rich and decadent espresso combined with chocolate syrup and milk. Perfect for chocolate and coffee lovers.
Cafe Latte
A creamy, smooth beverage combining a rich shot of espresso with milk. A perfect balance of milk and coffee.
Cappuccino
A classic Italian coffee drink featuring a harmonious blend of espresso and steamed milk.
Caramel Latte
Sweet and creamy, combining milk with rich caramel syrup. A sweet treat without the caffeine.
Chocolate Latte
A deliciously rich and creamy drink made with milk and chocolate syrup.
Matcha Latte
Smooth and creamy, made with high-quality matcha powder and milk. Earthy matcha against creamy milk.
Strawberry Latte
Sweet and fruity, made with fresh strawberry puree and milk for a delightful balance of fruity and creamy.
Yuzu Lemonade
Refreshing and tangy, made with yuzu juice and lemonade, a perfect balance of sweet and sour.
Strawberry Ade
Fresh strawberry puree and sparkling water. Light, fruity and refreshing.
Lychee Yakult
Sweet and refreshing, made with lychee and Yakult for a unique and delicious flavour combination.
Green Apple Yakult
Sweet and tangy green apple with Yakult, a refreshing and healthy beverage option.
Cookies N Cream
Crushed chocolate cookies and a creamy vanilla base, blended and topped with whipped cream and cookie crumbles. Nostalgic, sweet and satisfying.
Caramello
A luscious blend of rich caramel sauce and smooth coffee, topped with whipped cream and a drizzle of extra caramel.
Mochaccino
A decadent blend of coffee and rich chocolate with milk and ice. Topped with whipped cream and a sprinkle of cocoa. Mocha meets cappuccino.
Dirty Matcha
The earthy, vibrant taste of matcha green tea with a shot of espresso for an extra kick. Topped with whipped cream and matcha powder.
Java Chip
Coffee, chocolate chips and milk blended with ice, topped with whipped cream and chocolate syrup. A delightful crunch in every sip.
Coffeehouse classic
Cryoccino
The coffeehouse classic. Coffee, milk and ice blended smooth, topped with whipped cream and your choice of caramel, mocha or vanilla syrup.
Strawberry Frappe
Real strawberries blended with milk and ice into a creamy, sweet treat, finished with whipped cream and strawberry syrup.
Matcha Cloud
Premium matcha green tea blended with milk and ice until frothy. Topped with a cloud of whipped cream and a dusting of matcha.
Katsu Silog
A Filipino breakfast favourite. Crispy breaded chicken cutlet with egg fried rice and a sunny-side-up egg.
Corned Beef Silog
Flavourful corned beef sautéed with onions, served with egg fried rice and a sunny-side-up egg.
Sausage Silog
A hearty plate of savoury sausages, egg fried rice and a sunny-side-up egg. Comforting and filling at any hour.
Beef Tapsilog
The classic. Marinated beef tapa, egg fried rice and a sunny-side-up egg. Flavourful and well balanced.
Chicken Tocilog
Tender chicken tocino marinated in a sweet and savoury sauce, with egg fried rice and a sunny-side-up egg.
Red Adobo Flakes
A twist on a Filipino classic. Chicken adobo shredded into crispy flakes, tangy, savoury and slightly sweet, with egg fried rice and an egg.
Red Adobo Flakes (Spicy)
The same crispy adobo flakes with a chilli kick, served with egg fried rice and an egg.
Chocolate Banana Muffin
A moist muffin combining rich chocolate and ripe bananas. Perfect for breakfast or a snack.
Chocolate Chip Cookies
Classic buttery cookies loaded with semi-sweet chocolate chips, with crispy edges and chewy centres.
Chocolate Oreo Brownies
A rich, fudgy brownie studded with chunks of Oreo cookies. Chocolatey goodness and crunchy cookie in one.
Classic Banana Loaf
A soft and moist loaf made with ripe bananas, comforting and sweet at any time of the day.
Special Carrot Cake
Moist and spiced, packed with shredded carrots and topped with a rich cream cheese frosting.
Revel Bar
Chewy oatmeal layered with rich chocolate fudge. A satisfying mix of textures for a quick pick-me-up.
Warm Brownie Cup
A decadent, gooey brownie served warm in a cup with a molten centre.
Baked Beef Lasagna
Layers of tender pasta, rich beef ragu, creamy béchamel and melted cheese, baked to golden perfection.
Dr. Coffee Clubhouse Sandwich
Tender chicken, crispy bacon, fresh lettuce, tomatoes and creamy mayo stacked between three slices of toasted bread.
Ultimate Chicken Fajita
Marinated chicken sautéed with bell peppers and onions, served with warm tortillas, guacamole, salsa and sour cream.
Tuna Pesto
Flaky tuna tossed in an aromatic pesto of fresh basil, garlic, pine nuts and Parmesan.
Creamy Chicken Pasta
Tender chicken in a rich, creamy sauce infused with garlic and herbs, over perfectly cooked pasta.
Beef Spaghetti
Tossed in a savoury, slightly sweet beef tomato sauce and topped with a generous helping of grated cheese.
Morning Rounds
Start your day with a good cup of coffee.
₱49 only
- Vietnamese Coffee
- Dr. Black Coffee
From 7:00 AM – 10:00 AM daily
Eligible for walk-in customers.
Visit Us
Look for the pulse line.
Opening hours
- Monday – Thursday
- 7:00 AM – 1:00 AM
- Friday – Sunday
- 7:00 AM – 2:00 AM
- Morning rounds
- 7:00 AM – 10:00 AM
Connect with us
Free Wi-Fi · ample power outlets · walk-ins welcome.